THE ECONOMIES IN LATIN AMERICA AND THE CARIBEAN ARE HEADING INTO THEIR 15TH YEAR OF STRONG GROWTH
REGIONAL ECONOMIES EXPANDED BY AN AVERAGE OF 5.6 % IN 2007 TO 2008 AND ARE FORECAST TO GROW ABOVE THAT,
THE REGION IS OBTAINING THE EXPERIENCE OF A SUSTAINABLE POSITIVE ECONOMY IN THER LAST 10 YEARS
So, before you begin to carry out commercial actions in Latin America you should consider the following:
1) Get to know the business culture: Latin America is a very attractive market to carry out business and it presents countless opportunities, but NOW IS THE TIME, AN STRONG ECONOMIC GROWTH CONTINUES TO GROW IN LATIN AMERICA FOR THE PAST 20 YEARS. it also presents many obstacles due to its great territorial extension, language, cultural differences, etc.
2) Relationship building is the crucial:
It's all about relationships, and more so in Latin America. Latinos like to have the personal contact element, in fact you almost have to build a friendship before you will see a business deal develop.
The driving force behind any relationship is "confianza" (trust) and unlike in the US, in Latin America "time is not money". GAINING TRUST IS WHERE THINGS GET YOU WANT YOU WANT. WHEN YOU ASSIST ANYONE ELSE TO GET WHAT THEY WANT...!
Building a relationship with your clients takes time and great connections, requires investments and knowing of the local culture.
3) Choosing the right path:
As supplier of products and/or services your company can consider several options to enter to the Latin American market.
Some of them could be: to establish local operations, to assist the market from their central offices, to be contacted with embassies, or to hire the services from any LATIN AMERICA reliable and trustworthy contact.... LET US KNOW IS YOU NEED SOME ASSISTANCE TO ENTER THIS MARKET.
SALUDOS CORDIALES...! AND HAPPY HOLIDAYS...
Cesar Moran
SKYPE: czrmoran
http://www.facebook.com/TradingWithLatinAmerica
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